Sports collectibles have significantly outperformed the S&P 500 and other asset classes over multi-year investment horizons.* We make the top end of the market accessible to all, creating affordable opportunities for buying & trading shares of iconic, blue-chip cards and memorabilia that were previously reserved for wealthy insiders.

The proof

Our press

Aiming to educate, inform, and entertain sports collectors and investors with relevant information on investing in this burgeoning asset class.

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Investing in Pre-War & Post-War Cards

If you want to know the pulse of the sports collectibles industry, you ought to go to shows where the…
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Comfort To Me

The Short Print – November 14 2021

“A 1916 Babe Ruth rookie card set a record for its grade in Mile High Card Company's November Auction.”Alt has…
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The Short Print – November 7 2021

Josh Luber, co-founder and chief vision officer of the newly formed Fanatics Trading Cards, penned a must-read analysis on sports…
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Grow your passion & portfolio

Invest in iconic sports collectibles

Iconic Supply

The scarcity of previously out of reach assets is driving record growth in the sector. We source and offer rare and iconic supply at affordable share prices.

Continuous Trading

Liquidity is important – that’s why we are the only securitized fractional platform to feature continuous live trading**.

Democratized Access

All qualified sports fans over the age of 18 can participate. Our platform is built with sports fans and collectors in mind.

Top Notch Security

All assets are stored in our bank-style vaults and fully insured.

Make informed choices

Discover iconic offerings

Our experts source the most rare & exciting sports cards & memorabilia in the world.

Get the data you need

Review comparables, historic asset performance, sector trends and more.

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Buy real equity shares

Buy into weekly Initial Public Offerings across sports at share prices affordable to all.

Trade on our secondary market

24/7 Post-Only mode and continuous live trading mean you have more options to buy and sell.

Invest with confidence

Every offering is registered with the Securities & Exchange Commission and conducted via our Broker-Dealer partners for your security.

Build an iconic portfolio

Here are some of the offerings we have done to date